SearchMonkey > Start Overview > Product

Product - Highlight prices, images, and other product info directly in search results

Example

Description

Display product information directly in Yahoo! Search. Add code to indicate to Yahoo! that a product exists on your page, and when we next crawl your site, we'll take care of the rest. From your markup, we’ll be able to extract structured data from your site and render it automatically in an enhanced result in search results.

Details

  • Types of content permitted: information about products, including price information, pictures, and ratings.
  • How soon after I add my markup will I see my enhanced result appear? Assuming your markup is correct, your enhanced result will appear after Yahoo! recrawls your page; this can take between a few days and a few weeks depending on your site.

Get Started

1. Add code / markup to your site

Copy this code and replace the example text with your data to see enhanced product information in Yahoo! Search.

  • Use RDFa markup to embed product metadata directly in your markup. You can provide a list price, a sale price, a product image, a rating, and more.
  • Use DataRSS XML to send your data to Yahoo! privately, using a feed. Once you have constructed your DataRSS feed, you must submit the feed to Yahoo!.

RDFa - SM Product

Required

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xmlns:product(url)
The SearchMonkey Product namespace, used to specify product information. Format: A valid URL. The only acceptable value is "http://search.yahoo.com/searchmonkey/product/".
product:Product-
Indicates that the child markup applies to a product.

Recommended

xmlns:rdfs(url)
The RDFS namespace, used for labels and comments. Format: A valid URL. The only acceptable value is "http://www.w3.org/2000/01/rdf-schema#".
rdfs:label(string)
When nested inside a gr:typeOfGood: a free-form name for the product. Format: A string of up to 60 characters.
product:listPrice(float)
The product's price. If the price is a range, use product:priceFrom and product:priceTo. You may also specify a sale price — see also product:salePrice. Format: A float value, such as 34.99. The currency value is set by a product:currency.
product:currency(currency)
The currency of the product's price. Tip: use the content attribute to provide the currency code. Format: An ISO 4217 three-letter currency abbreviation, such as "USD".

Example 1

<div typeof="product:Product"
    xmlns:product="http://search.yahoo.com/searchmonkey/product/"
    xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#">

    <span property="product:listPrice">27.99</span>
    <span property="product:currency" content="USD"></span>

    <span property="rdfs:label">Startech Serial ATA Cable - 45.72cm - Red</span>
</div>

Optional

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xmlns:review(url)
The RDF Review namespace. This namespace is only required if you are providing aggregate review information. Format: A valid URL to the RDF Review namespace. The only acceptable value is "http://purl.org/stuff/rev#".
xmlns:xsd(url)
The XML Schema namespace. This namespace is only required if you are providing explicit data types for values, such as xsd:float or xsd:integer. Format: A valid URL to the XML Schema namespace. The only acceptable value is "http://www.w3.org/2001/XMLSchema#".
xmlns:vcard(url)
The VCard namespace, used for the address, telephone, photo, and URL. Format: A valid URL. The only acceptable value is "http://www.w3.org/2006/vcard/ns#".
xmlns:rdfs(url)
The RDFS namespace, used for labels and comments. Format: A valid URL. The only acceptable value is "http://www.w3.org/2000/01/rdf-schema#".
xmlns:commerce(url)
The SearchMonkey Commerce namespace, used to indicate that the product's manufacturer is a commercial organization.
xmlns:media(url)
The SearchMonkey Media namespace, used to specify product images. Format: A valid URL. The only acceptable value is "http://search.yahoo.com/searchmonkey/media/".
xmlns:use(url)
The SearchMonkey Use namespace, used to specify the type of product identifier. Format: A valid URL. The only acceptable value is "http://search.yahoo.com/searchmonkey-datatype/use/".
xmlns:currency(url)
The SearchMonkey Currency namespace, used to specify the type of currency the price uses. This namespace is typically used in a datatype attribute, as in datatype="currency:USD". You may use any three-letter ISO 4217 currency code. Format: A valid URL. The only acceptable value is "http://search.yahoo.com/searchmonkey-datatype/currency/".
product:salePrice(float)
Indicates whether a given gr:hasPriceSpecification is a list price. If you display a salePrice and a listPrice, Yahoo! displays both prices, with the list price crossed out in favor of the sale price. Format: A float value, such as 27.99. The currency value is set by a product:currency.
product:identifier(string)
A unique identifier code for a product, typically a SKU. You can explicitly specify this identifier as a SKU by setting a datatype of use:sku. Other options include use:upc, use:isbn, and use:ean13. Format: A string identifier of up to 20 characters.
rdfs:comment(string)
When nested inside a product:Product: A free-form description of the product. Format: A string of up to 200 characters.
rdfs:seeAlso media:image(gif, jpg, png)
An image that represents the product. CAUTION: irrelevant or commercial-looking images have a strong negative impact on click-through rates. Format: A URL to a GIF, PNG, or JPG image. The image must be hosted on the same domain as the search result. The image should be 85 x 65 pixels large.
product:manufacturer(string)
The manufacturer of the product. Inside this element, you may provide a vcard:Organization block containing vcard data to describe the manufacturer.
product:specification(url)
A link to the product specification. Format: A URL to the product specification.
product:faq(url)
A link to Frequently Asked Questions about the product. Format: A URL to the product FAQ.
product:manual(url)
A link to the product documentation. Format: A URL to the product documentation.
review:rating(float)
The aggregate numeric value of the review. By default, this ranges between 0 and 5. Yahoo! displays reviews in stars, rounding to the nearest half star. This value must represent an aggregate review. If you provide multiple review:ratings, Yahoo! will not display the review. NOTE: Unless this review is nested inside the product:manufacturer, the review is for the product, not the seller. Format: A float bounded by review:minRating and review:maxRating.
review:minRating(integer)
The minimum possible value of the review. By default, the minimum rating is 0. If you supply an explicit minimum, Yahoo! displays your rating as a numeric value rather than a star rating. Format: An integer less than review:maxRating.
review:maxRating(integer)
The maximum possible value of the review. By default, the maximum rating is 5. If you supply an explicit maximum, Yahoo! displays your rating as a numeric value rather than a star rating. Format: An integer greater than review:minRating.
review:totalRatings(integer)
The total number of user reviews represented by this aggregate rating. Format: An integer.

Example 2

<div typeof="product:Product"
    xmlns:product="http://search.yahoo.com/searchmonkey/product/"
    xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#"
    xmlns:commerce="http://search.yahoo.com/searchmonkey/commerce/"
    xmlns:media="http://search.yahoo.com/searchmonkey/media/"
    xmlns:vcard="http://www.w3.org/2006/vcard/ns#"
    xmlns:review="http://purl.org/stuff/rev#"
    xmlns:xsd="http://www.w3.org/2001/XMLSchema#"
    xmlns:use="http://search.yahoo.com/searchmonkey-datatype/use/"
    xmlns:currency="http://search.yahoo.com/searchmonkey-datatype/currency/">

    <span property="product:listPrice">34.99</span>
    <span property="product:salePrice">27.99</span>
    <span property="product:currency" content="USD" />

    <span property="product:identifier" datatype="use:sku">10363780</span>

    <span property="rdfs:label">Startech Serial ATA Cable - 45.72cm - Red</span>

    <span property="rdfs:comment">If you're one of the growing
        numbers of PC users with a mini or micro form factor case, you know that
        you don't have a lot of room to spare. These right-angle Serial ATA
        cables guarantee you''ll be able to plug in your high-performance Serial
        ATA 150 hard drives, no matter how tight your space is. With their thin,
        narrow construction, these flexible cables improve airflow and reduce
        clutter in your case, helping to keep your case clean and cool. And,
        like all our cables, they're backed by our lifetime warranty.</span>

    <span rel="rdfs:seeAlso media:image">
         <img src="http://example.com/product.jpg"/>
    </span>

    <div rel="product:manufacturer">
        <span typeof="vcard:VCard commerce:Business">
            <a rel="vcard:url" href="http://www.example.org/company"></a>
            <span property="vcard:organization-name">Startech Computer Products</span>
        </span>
    </div>

    <a rel="product:specification" href="http://example.com/spec"></a>
    <a rel="product:faq" href="http://example.com/faq"></a>
    <a rel="product:manual" href="http://example.com/manual"></a>

    <!-- NOTE: this is the review of the product, not the seller! -->
    <div rel="review:hasReview">
        <span typeof="review:Review">
            <span property="review:rating" datatype="xsd:float">4.5</span>
            <span property="review:minRating" datatype="xsd:integer">0</span>
            <span property="review:maxRating" datatype="xsd:integer">5</span>
            <span property="review:totalRatings" datatype="xsd:integer">45</span>
        </span>
    </div>
</div>

This metadata will be available in SearchMonkey and Yahoo! Search BOSS for further use. For more information, refer to the RDFa specification or the RDFa wiki.

NOTE: To validate your markup with RDFa attributes, use this W3C DOCTYPE: <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd">

RDFa - GoodRelations

Required

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xmlns:gr(url)
The GoodRelations namespace, used to specify product information. Format: A valid URL. The only acceptable value is "http://purl.org/goodrelations/v1#".
gr:Offering-
Indicates that the child markup applies to a product.

Recommended

xmlns:rdfs(url)
The RDFS namespace, used for labels and comments. Format: A valid URL. The only acceptable value is "http://www.w3.org/2000/01/rdf-schema#".
rdfs:label(string)
When nested inside a gr:Offering: a free-form name for the product. Format: A string of up to 60 characters.
gr:hasCurrencyValue(float)
The product's price. If the price is a range, use gr:hasCurrencyValueMin and gr:hasCurrencyValueMax. By default, this value is the list price. You may also specify a second, sale price — see also gr:isListPrice. Format: An ISO 4217 three-letter currency abbreviation, such as "USD"
gr:hasCurrency(currency)
The currency of the product's price. Tip: use the content attribute to provide the currency code. Format: A float value, such as 34.99. The currency value is set by a gr:hasCurrency.

Example 1

<div typeof="gr:Offering"
 xmlns:gr="http://purl.org/goodrelations/v1#"
 xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#"
>
 <div rel="gr:hasPriceSpecification">
     <span property="gr:hasCurrencyValue">34.99</span>
     <span property="gr:hasCurrency">USD</span>
 </div>
 <div rel="gr:includesObject">
   <div rel="gr:typeOfGood">
     <div typeof="gr:ProductOrServicesSomeInstancesPlaceholder">
       <span property="rdfs:label">Startech Serial ATA Cable - 45.72cm - Red</span>
     </div>
   </div>
 </div>
</div>

Optional

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xmlns:review(url)
The RDF Review namespace. This namespace is only required if you are providing aggregate review information. Format: A valid URL to the RDF Review namespace. The only acceptable value is "http://purl.org/stuff/rev#".
xmlns:xsd(url)
The XML Schema namespace. This namespace is only required if you are providing explicit data types for values, such as xsd:float or xsd:integer. Format: A valid URL to the XML Schema namespace. The only acceptable value is "http://www.w3.org/2001/XMLSchema#".
xmlns:vcard(url)
The VCard namespace, used for the address, telephone, photo, and URL. Format: A valid URL. The only acceptable value is "http://www.w3.org/2006/vcard/ns#".
xmlns:product(url)
The SearchMonkey Product namespace, used to specify product information. Format: A valid URL. The only acceptable value is "http://search.yahoo.com/searchmonkey/product/".
xmlns:media(url)
The SearchMonkey Media namespace, used to specify product images. Format: A valid URL. The only acceptable value is "http://search.yahoo.com/searchmonkey/media/".
xmlns:use(url)
The SearchMonkey Use namespace, used to specify the type of product identifier. Format: A valid URL. The only acceptable value is "http://search.yahoo.com/searchmonkey-datatype/use/".
xmlns:currency(url)
The SearchMonkey Currency namespace, used to specify the type of currency the price uses. This namespace is typically used in a datatype attribute, as in datatype="currency:USD". You may use any three-letter ISO 4217 currency code. Format: A valid URL. The only acceptable value is "http://search.yahoo.com/searchmonkey-datatype/currency/".
gr:isListPrice(boolean)
Indicates whether a given gr:hasPriceSpecification is a list price. By default, gr:isListPrice is true. You can specify a sale price by creating two gr:hasPriceSpecification blocks, one with a lower gr:hasCurrencyValue and with gr:isListPrice set to false. Yahoo! displays both prices, with the list price crossed out in favor of the sale price. Format: A boolean value, "true" or "false".
gr:amountOfThisGood(float)
Specifies the quantity of the goods available. Format: A float value.
gr:hasEAN_UCC-13(string)
The EAN UCC-13 code of the product. This code is now officially called GTIN-13 (Gobal Trade Identifier Number) or EAN UCC-13. Former 12-digit UPC codes can be converted into EAN UCC-13 code by simply adding a preceeding zero. ISBN numbers for books have been integrated into the EAN UCC-13 code; for each old ISBN-10 code, there exists a proper translation into EAN UCC-13 by adding "978" or "979" as prefix. Format: A string EAN UCC-13 code.
product:identifier(string)
A unique identifier code for a product, typically a SKU. You can explicitly specify this identifier as a SKU by setting a datatype of use:sku. Other options include use:upc, use:isbn, and use:ean13. Format: A string identifier of up to 20 characters.
rdfs:comment(string)
A free-form description of the product. Format: A string.
rdfs:seeAlso media:image(gif, jpg, png)
An image that represents the product. CAUTION: irrelevant or commercial-looking images have a strong negative impact on click-through rates. Format: A URL to a GIF, PNG, or JPG image. The image must be hosted on the same domain as the search result. The image should be 85 x 65 pixels large.
product:manufacturer(string)
The manufacturer of the product. Inside this element, you may provide a vcard:Organization block containing vcard data to describe the manufacturer.
product:specification(url)
A link to the product specification. Format: A URL to the product specification.
product:faq(url)
A link to Frequently Asked Questions about the product. Format: A URL to the product FAQ.
product:manual(url)
A link to the product documentation. Format: A URL to the product documentation.
review:rating(float)
The aggregate numeric value of the review. By default, this ranges between 0 and 5. Yahoo! displays reviews in stars, rounding to the nearest half star. This value must represent an aggregate review. If you provide multiple review:ratings, Yahoo! will not display the review. NOTE: Unless this review is nested inside the product:manufacturer, the review is for the product, not the seller. Format: A float bounded by review:minRating and review:maxRating.
review:minRating(integer)
The minimum possible value of the review. By default, the minimum rating is 0. If you supply an explicit minimum, Yahoo! displays your rating as a numeric value rather than a star rating. Format: An integer less than review:maxRating.
review:maxRating(integer)
The maximum possible value of the review. By default, the maximum rating is 5. If you supply an explicit maximum, Yahoo! displays your rating as a numeric value rather than a star rating. Format: An integer greater than review:minRating.
review:totalRatings(integer)
The total number of user reviews represented by this aggregate rating. Format: An integer.

Example 2

<div typeof="gr:Offering"
  xmlns:gr="http://purl.org/goodrelations/v1#"
  xmlns:product="http://search.yahoo.com/searchmonkey/product/"
  xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#"
  xmlns:media="http://search.yahoo.com/searchmonkey/media/"
  xmlns:vcard="http://www.w3.org/2006/vcard/ns#"
  xmlns:review="http://purl.org/stuff/rev#"
  xmlns:xsd="http://www.w3.org/2001/XMLSchema#"
  xmlns:use="http://search.yahoo.com/searchmonkey-datatype/use/"
  xmlns:currency="http://search.yahoo.com/searchmonkey-datatype/currency/">

  <!-- Two price specifications: a list price and a sale price -->
  <div rel="gr:hasPriceSpecification">
      <span property="gr:hasCurrencyValue">34.99</span>
      <span property="gr:hasCurrency">USD</span>
  </div>
  <div rel="gr:hasPriceSpecification">
      <span property="gr:isListPrice" datatype="xsd:boolean">false</span>
      <span property="gr:hasCurrencyValue">27.99</span>
      <span property="gr:hasCurrency">USD</span>
  </div>

  <div rel="gr:includesObject">

      <span property="gr:amountOfThisGood" datatype="xsd:float">1.0</span>

      <div rel="gr:typeOfGood">
          <div typeof="product:Product gr:ProductOrServicesSomeInstancesPlaceholder">
              <span property="gr:hasEAN_UCC-13">00010363780</span>
              <span property="product:identifier" datatype="use:sku">10363780</span>

              <span property="rdfs:label">Startech Serial ATA Cable - 45.72cm - Red</span>

              <span property="rdfs:comment">If you're one of the growing
                  numbers of PC users with a mini or micro form factor case, you know that
                  you don't have a lot of room to spare. These right-angle Serial ATA
                  cables guarantee you''ll be able to plug in your high-performance Serial
                  ATA 150 hard drives, no matter how tight your space is. With their thin,
                  narrow construction, these flexible cables improve airflow and reduce
                  clutter in your case, helping to keep your case clean and cool. And,
                  like all our cables, they're backed by our lifetime warranty.</span>

              <span rel="rdfs:seeAlso media:image">
                  <img src="http://example.com/product.jpg"/>
              </span>

              <div rel="product:manufacturer">
                  <span typeof="vcard:VCard commerce:Business">
                      <a rel="vcard:url"  href="http://www.example.org/company"></a>
                      <span property="vcard:organization-name">Startech Computer Products</span>
                  </span>
              </div>

              <a rel="product:specification" href="http://example.com/spec"></a>
              <a rel="product:faq" href="http://example.com/faq"></a>
              <a rel="product:manual" href="http://example.com/manual"></a>

              <!-- NOTE: this is the review of the product, not the seller! -->
              <div rel="review:hasReview">
                  <span typeof="review:Review">
                      <span property="review:rating" datatype="xsd:float">4.5</span>
                      <span property="review:minRating" datatype="xsd:integer">0</span>
                      <span property="review:maxRating" datatype="xsd:integer">5</span>
                      <span property="review:totalRatings" datatype="xsd:integer">45</span>
                  </span>
              </div>
          </div>
      </div>
  </div>
</div>

You may include even more data than this, such as user information and review information. This metadata will be available in SearchMonkey and Yahoo! Search BOSS for further use. For more information, refer to the RDFa specification or the RDFa wiki.

NOTE: To validate your markup with RDFa attributes, use this W3C DOCTYPE:

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd">

DataRSS XML

Required

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gr:Offering-
Indicates that the child markup applies to a product.

Recommended

rdfs:label(string)
When nested inside a gr:Offering: a free-form name for the product. Format:
gr:hasCurrencyValue(float)
The product's price. If the price is a range, use gr:hasCurrencyValueMin and gr:hasCurrencyValueMax. By default, this value is the list price. You may also specify a second, sale price — see also gr:isListPrice. Format: An ISO 4217 three-letter currency abbreviation, such as "USD"
gr:hasCurrency(currency)
The currency of the product's price. Tip: use the content attribute to provide the currency code. Format: A float value, such as 34.99. The currency value is set by a gr:hasCurrency.

Example 1

<y:adjunct xmlns:y="http://search.yahoo.com/datarss/" version="1.0" name="YOURID">
  <y:item rel="dc:subject">
    <y:type typeof="commerce:Business gr:BusinessEntity">
      <y:item rel="gr:offers">
        <y:type typeof="gr:Offering">
          <y:item rel="gr:includesObject">
            <y:meta property="gr:amountOfThisGood" datatype="xsd:float">1.0</y:meta>
            <y:item rel="gr:typeOfGood">
              <y:type typeof="product:Product gr:ProductOrServicesSomeInstancesPlaceholder">
                <y:meta property="rdfs:label">Startech Serial ATA Cable - 45.72cm - Red</y:meta>
                <y:meta property="rdfs:comment">If you're one of the growing
                  numbers of PC users with a mini or micro form factor case, you know that
                  you don't have a lot of room to spare. These right-angle Serial ATA
                  cables guarantee you''ll be able to plug in your high-performance Serial
                  ATA 150 hard drives, no matter how tight your space is. With their thin,
                  narrow construction, these flexible cables improve airflow and reduce
                  clutter in your case, helping to keep your case clean and cool. And,
                  like all our cables, they're backed by our lifetime warranty.
                </y:meta>
                <y:meta property="product:identifier" datatype="use:sku">10363780</y:meta>
                <y:item rel="rdfs:seeAlso media:image" resource="http://example.com/image.jpg"/>
                <y:item rel="product:manufacturer">
                  <y:type typeof="vcard:VCard commerce:Business">
                    <y:item rel="vcard:url" href="http://www.example.org/company"/>
                    <y:meta property="vcard:organization-name">Startech Computer Products</y:meta>
                  </y:type>
                </y:item>
                <y:item rel="review:hasReview">
                  <y:type typeof="review:Review">
                    <y:meta property="review:rating" datatype="xsd:integer"/>
                    <y:meta property="review:minRating" datatype="xsd:integer">0</y:meta>
                    <y:meta property="review:maxRating" datatype="xsd:integer">5</y:meta>
                    <y:meta property="review:totalRatings" datatype="xsd:integer">3,601</y:meta>
                  </y:type>
                </y:item>
              </y:type>
            </y:item>
          </y:item>
          <y:item rel="gr:hasPriceSpecification">
            <y:meta property="gr:isListPrice" datatype="xsd:boolean">false</y:meta>
            <y:meta property="gr:hasCurrencyValue" datatype="currency:USD">19.79</y:meta>
            <y:meta property="gr:hasCurrency">USD</y:meta>
          </y:item>
          <y:item rel="gr:hasPriceSpecification">
            <y:meta property="gr:isListPrice" datatype="xsd:boolean">true</y:meta>
            <y:meta property="gr:hasCurrencyValue" datatype="currency:USD">29.99</y:meta>
            <y:meta property="gr:hasCurrency">USD</y:meta>
          </y:item>
        </y:type>
      </y:item>
    </y:type>
  </y:item>
</y:adjunct>

This markup would be included in a DataRSS feed.

Optional

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gr:isListPrice(boolean)
Indicates whether a given gr:hasPriceSpecification is a list price. By default, gr:isListPrice is true. You can specify a sale price by creating two gr:hasPriceSpecification blocks, one with a lower gr:hasCurrencyValue and with gr:isListPrice set to false. Yahoo! displays both prices, with the list price crossed out in favor of the sale price. Format: A boolean value, "true" or "false".
gr:amountOfThisGood(float)
Specifies the quantity of the goods available. Format: A float value.
product:identifier(string)
A unique identifier code for a product, typically a SKU. You can explicitly specify this identifier as a SKU by setting a datatype of use:sku. Other options include use:upc, use:isbn, and use:ean13. Format: A string identifier of up to 20 characters.
product:manufacturer(string)
The manufacturer of the product. Inside this element, you may provide a block containing vcard data to describe the manufacturer.
rdfs:comment(string)
A free-form description of the product. Format: A string.
rdfs:seeAlso media:image(gif, jpg, png)
An image that represents the product. CAUTION: irrelevant or commercial-looking images have a strong negative impact on click-through rates. Format: A URL to a GIF, PNG, or JPG image. The image must be hosted on the same domain as the search result. The image should be 85 x 65 pixels large.
review:rating(float)
The aggregate numeric value of the review. By default, this ranges between 0 and 5. Yahoo! displays reviews in stars, rounding to the nearest half star. This value must represent an aggregate review. If you provide multiple review:ratings, Yahoo! will not display the review. NOTE: Unless this review is nested inside the product:manufacturer, the review is for the product, not the seller. Format: A float bounded by review:minRating and review:maxRating.
review:minRating(integer)
The minimum possible value of the review. By default, the minimum rating is 0. If you supply an explicit minimum, Yahoo! displays your rating as a numeric value rather than a star rating. Format: An integer less than review:maxRating.
review:maxRating(integer)
The maximum possible value of the review. By default, the maximum rating is 5. If you supply an explicit maximum, Yahoo! displays your rating as a numeric value rather than a star rating. Format: An integer greater than review:minRating.
review:totalRatings(integer)
The total number of user reviews represented by this aggregate rating. Format: An integer.

2. Validate your markup

Test your markup to make sure your enhanced result will appear.

3. Wait until we recrawl your site for your enhanced result to appear on the search results page

This can take up to a few weeks depending on your site.

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